Presenter：Morinosuke Kawaguchi ADL Toyko Principal
High-tech products have been meeting a regrettable destiny: Their prices plummet at the very moment they’re released to the market. The deterioration of technology’s market value is destructively fast although the technology itself is sensational when it first appears. This tragic trend is quite obvious for digital products because modularization accelerates horizontal international specialization. Now the automobile industry is about to suffer the same fate.
High branding or background story designing is currently believed to be an essential parameter for anti-aging product value so companies allocate vast resources for such services. Unfortunately for engineers, it is considered to be the role of art rather than of technology to create a longer life span for products. However, shouldn’t technology directly tackle the problem of how to develop more fascinating and charming products, instead of being a mere method to improve the performance or efficiency of the product?
In this session, ways to handle technology from the perspective of anti-aging value will be explored via structured options, spotlighting customization, personalization and partnering. The key issue is to recognize what the original Japanese product values are and how technology can contribute to them.
